IROVANA ProDry™
£119Product & motor£35
VAT included£20
Fast delivery£10
Ads, packaging & support£37
Our margin£17
Rounded estimates; our margin can vary by order.
IROVANA ProDry™ X1 Hair Dryer
Professional high speed drying, smart heat control and a complete styling kit for smoother-looking results without the premium-brand price.
Sale price£119.95 GBPRegular price
£149.95 GBP
- 21 m/s Airflow Powerful, faster drying.
- 55°C Smart Heat Consistent scalp comfort.
- 1 Billion Negative Ions Smoother hair, less frizz.
- 59 dB • Only 490g Quiet, light and comfortable.
- 5 Magnetic Attachments One dryer, multiple finishes.
- Smart Auto Pause Slows down when placed down.
In stock, ready to ship
Pricing Transparency
Dyson Nural™
£399£280 more than ProDry™
80%Brand premium
20%Product value
Illustrative comparison only — Dyson does not publish its internal cost split.
Dry Faster. Style Smarter. Shine Brighter.
A smarter way to dry. Powered by a high speed brushless motor and 21 m/s airflow, ProDry™ dries hair quickly while negative ions help reduce visible frizz and enhance shine. Smart heat control, quiet 59 dB performance and a compact, travel-friendly design bring professional-style results to your everyday routine.
Product Specifications:
ProDry™ Specifications
Motor Type
110,000 RPM Brushless BLDC
High-speed motor for strong, consistent drying airflow
Airflow Speed
Up to 21 m/s
Dries hair quickly with focused professional airflow
Noise Level
59 dB
Designed for a more comfortable home styling routine
Smart Heat Control
1,000 Checks Per Second
Monitors heat continuously to help protect the scalp and hair
Scalp Comfort Mode
55°C Gentle Drying
Helps keep drying warm, comfortable and controlled
Ionic Care
1 Billion Negative Ions
Helps reduce static, frizz and visible flyaways
Airflow Settings
3 Speed Levels
Choose the airflow that suits your hair and styling routine
Heat Settings
4 Heat Options
100°C, 80°C, 60°C and cold air for flexible styling
Attachments
5 Magnetic Attachments
Includes dryer, smoothing brush, volumising brush and two curling barrels
Smart Auto Pause
Included
Pauses airflow when the dryer is placed down
Weight
490g
Lightweight design for easier everyday handling
Power & Warranty
220–240V UK Plug · 3-Year Motor Warranty
Built for UK mains power with long-term motor coverage
Shipping & Returns
Shipping and returns overview.
Delivery timeframes do not include order processing time (1–2 business days) and may vary due to weather conditions, public holidays, or carrier-related delays.
IROVANA ProDry™ X1 Hair Dryer
Pink
Sale price£119.95 GBPRegular price
£149.95 GBP
IROVANA VS DYSON
All the Power. None of the Overpriced Hype.
If you want the performance essentials without paying for a famous logo
Compare
Feature by feature
SMARTER CHOICE
IROVANA ProDry™ X1
Dyson Supersonic Nural™
Motor Technology
IROVANA ProDry™ X1
High-Speed BLDC Motor
Dyson Supersonic Nural™
Same
Motor Speed
IROVANA ProDry™ X1
110,000 RPM
Dyson Supersonic Nural™
Same
Airflow Speed
IROVANA ProDry™ X1
21 m/s
Dyson Supersonic Nural™
40 m/s
Operating Noise
IROVANA ProDry™ X1
59 dB
Dyson Supersonic Nural™
70–80 dB
Smart Heat Protection
IROVANA ProDry™ X1
1,000 Checks Per Second
Dyson Supersonic Nural™
Same
Smart Auto Pause
IROVANA ProDry™ X1
Included
Dyson Supersonic Nural™
Same
Ionic Care
IROVANA ProDry™ X1
1 Billion Negative Ions
Dyson Supersonic Nural™
Same
Magnetic Attachments
IROVANA ProDry™ X1
Five Included
Dyson Supersonic Nural™
Same
Premium Storage Case
IROVANA ProDry™ X1
Included
Dyson Supersonic Nural™
Same
Motor Warranty
IROVANA ProDry™ X1
3 Years
Dyson Supersonic Nural™
2 Years
UK Price
IROVANA ProDry™ X1
£119
Dyson Supersonic Nural™
£399
Comparison based on verified product specifications and listed UK prices at the time of comparison. Prices may change.
Everything You Need to Know.
Straight answers about power, hair protection, warranty and why ProDry X1 is the smarter alternative.
What is ProDry X1 built to do?
It is a high-speed professional dryer for fast drying, smooth blowouts, volume and everyday styling, with focused airflow attachments for more control.
What exactly comes in the box?
You receive the ProDry X1 dryer, five magnetic attachments and a premium storage case: pre-styling dryer, smoothing brush, round volumising brush and two directional curling barrels.
How powerful is the ProDry X1 motor?
It uses a 110,000 RPM brushless BLDC motor. The measured airflow is up to 21 m/s, with three speed settings for everyday drying or more focused styling.
Will it protect my scalp and hair?
Yes. The scalp-comfort mode targets 55°C and the smart control monitors temperature up to 1,000 times per second to help avoid excessive heat.
Does it help with frizz and static?
Its 1 billion negative ions are designed to reduce static and help leave hair looking smoother with fewer flyaways.
How many heat and speed settings are there?
There are three airflow speeds and four heat options: 100°C, 80°C, 60°C and cold air. A one-touch cool shot helps set the finished style.
Is it quiet enough for a morning routine?
ProDry X1 is rated at 59 dB. Perceived sound depends on the room and speed setting.
Why choose IROVANA instead of Dyson?
If you want the performance essentials without paying for a famous logo, ProDry X1 gives you a 110,000 RPM BLDC motor, smart heat protection, ionic care, five attachments and a premium case for £119. IROVANA is the independent, value-led choice.
Is ProDry X1 made by or affiliated with Dyson?
No. ProDry X1 is an independent IROVANA product, not a Dyson product or counterfeit.
What do I get for the price difference?
ProDry X1 is £119 compared with £399 for Dyson Supersonic Nural. That is £280 less while still getting the core motor, heat control, ionic care, attachments and storage case.
What warranty do I receive?
You get a three-year warranty on the ProDry X1 motor, plus our 30-day return policy.
Can I use it on wet hair?
Start with towel-dried, damp hair rather than dripping-wet hair. Use the pre-styling attachment first.
How do the magnetic attachments work?
Align an attachment with the front of the dryer and it clicks into place magnetically. Pull it away to remove it once cooled.
Is it suitable for different hair types?
The adjustable heat, airflow and attachments let you adapt the routine for fine, thick, straight, wavy or curly hair.
Does it come with a UK plug?
Yes. This UK version includes a British plug and is configured for 220–240V mains power.
How do I clean and store ProDry X1?
Switch off, unplug and let it cool. Clear hair from the attachments and keep the air inlet/filter area free of dust. Store the kit in the premium case.