About IROVANA

IROVANA is a beauty brand operated by WETABI LIMITED, a Hong Kong–registered company founded in 2025. The brand focuses on offering a curated range of hairstyling tools designed with practicality, clarity, and reliability in mind.

Our Products

Our Commitment

IROVANA Vision

OUR STORY

Built With Purpose.

IROVANA was created with a simple idea: beauty tools should be easy to use, well made, and accessible for everyday routines.

The brand was founded in 2025 by WETABI LIMITED, a Hong Kong–registered company, after recognizing that many beauty tools on the market were either overly complicated, poorly made, or difficult to trust when shopping online. Our goal was to build a brand focused on clarity — clear products, clear pricing, and clear communication.

We started with one product: the CurlX Pro automatic hair curler. Rather than launching a large collection, we chose to focus on a single tool and refine it carefully, paying attention to usability, safety, and consistency. Every detail, from product design to packaging and shipping, was approached with practicality in mind.

IROVANA operates with ready-to-ship inventory and manages fulfillment and customer support directly. This allows us to maintain better quality control and provide accurate information about shipping, returns, and order tracking.

As the brand grows, our focus remains the same: to develop beauty tools that fit naturally into everyday life and to operate with transparency, responsibility, and respect for our customers.

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