Inspired by the Icons of Beauty. Designed for You.

Our Story

At IROVANA, we keep a close eye on leading beauty magazines like Vogue, Glamour, and Elle — drawing inspiration from the latest trends to craft tools that bring salon styling home.

Our goal? To make innovative hair and beauty products accessible to every woman, without breaking the bank.

Your Hair, Your Mood, Your Style.

IROVANA Curlx Pro

Professional Finish

Effortless Styling
Salon Shine at Home
Curls That Stay
For Every Hair Type
Effortless Styling
Salon Shine at Home
Curls That Stay
For Every Hair Type